Companies That Use Big Data and Have Improved their Results
Data analysis or Big Data opens the doors for companies to know the next step. Finding consumption patterns and correlations gives them an apparent perception of the market to make…
What Smartphones Lose Less Value After Purchasing Them?
The average cost of mobile phones has risen in recent years, perhaps more than the standard of living. But we all want more features and better devices since, in most…
How to Set Up Enhanced Conversions in Google Ads?
Users’ privacy is increasingly important; therefore, new changes are implemented that restrict the use of cookies for data collection at a global level. In this world, without cookies, campaign management…
Top 10 Web Vulnerabilities of 2022
With digital transformation, many companies are implementing web applications in their company. For this reason, it is essential to know the security measures that can be implemented to develop a…
Analytics 4 Update: What is Google Analytics 4 and Its Benefits
A few months ago, Google announced that as of July 1, 2023, it would no longer process data using the standard Universal Analytics properties. Instead, the data will flow through…
Business Intelligence Benefits For Businesses
Let’s learn about the history of intelligent business to understand how it can help us make the best decisions for our company: The term “business intelligence” was first used in…
Tips to Make B2B Relationship Marketing Strategy Success
Competition multiplies in a world where companies have an extensive range of actions. Being different and having elements that enhance competitiveness will be crucial for them to opt for our…
How Do Cyber Criminals Operate Most Frequent Attack Vectors?
Viruses have been with us since computers began to be on top of, or under, work tables a few decades ago, even before the Internet existed. In their beginnings, they…
Keys to Understanding the Customer Journey Touchpoints
For those who aspire to master the art of selling through digital media (or any other medium, really), one of the first tasks is to know the previous steps of…