Most Important SEM Trends for 2025
When it comes to shopping, every user turns to Google at one point or another, whether it’s to research products or sellers, compare prices, look for reviews, research other options,…
MARKETING
What are Long Tail Keywords in SEO Keyword Research
In this article, we explain what long-tail keywords are and why it is important to include them in your SEO strategy. Find out the best way to perform long-tail keyword…
What are Google Discovery Ads and How it Works
Although Discovery campaigns on Google Ads have been running for a few years now, we are currently experiencing a boom in this format , as there has been a considerable…
What is Microsoft Advertising? Microsoft’s SEM Tool How it Works
Microsoft Advertising is Microsoft’s SEM tool that allows you to place text ads on search engines (such as Bing or Yahoo) and display advertising on sites in its network. We…
What is the .htaccess File in WordPress? How it Helps in SEO
The .htaccess file is an essential tool in web development. As SEO professionals, understanding what it is and how to use it can help us improve websites and increase their…
What is WooCommerce and Its Feature
WooCommerce is a WordPress plugin designed for e-commerce that allows the creation of online stores. It is very common for all those companies that use WordPress to choose the WooCommerce…
How to Create Impactful Marketing in a Competitive Business
Creating effective marketing materials is a significant challenge for any company that wants to stand out in a competitive market. Indeed, these communication tools aim to capture the attention of…
Why to Use Pinterest in Digital Marketing for Business
Pinterest is a social network focused on visual content such as photography (videos can also be uploaded, but they are not the core element of the platform). Users upload images…
Payment Service Cuts Advertising Expenses for Facebook, Google, Microsoft and TikTok
The choice of payment instrument impacts the effectiveness of advertising strategies. Particularly critical in the advertising business are budget allocation and timely media planning. One solution to optimize advertising expenses…
SEO: How to Recover From Google Update – Helpful Content Update
The Helpful Content Update is an update from Google that helps identify when the content of a web page is useful and when it is not. This allows the search…