Optimize Advertising Campaigns with New Meta Updates

New Meta updates have arrived that will transform the way we manage and optimize advertising campaigns. Would you like to know what they are?

Direct offers on the CTA button: a quick way to attract more clicks

Meta Ads now lets you add discounts directly to the CTA button of your Instagram ads. Yes, you heard right! You no longer need to take users to a landing page to surprise them with an offer; you can display it from the very first moment.

This change has several advantages:

Increase CTR: By displaying the discount directly, users are more likely to click.

Improve conversion: If users see an attractive offer right away, they are much more likely to complete the desired action.

How do we implement this feature?

Incorporate this feature into your campaigns that promote products or services on sale. This trick can significantly improve your results, especially during seasonal promotion campaigns or major events, such as Black Friday or Christmas campaigns.

If you are interested in learning more about how to optimize your Meta ads, we recommend reviewing this article on top audiences in Meta ads.

Temporary ad scheduling: full automation

Say goodbye to reminders to turn ads on or off. Meta updates Ads have introduced a new timed ads feature, which allows you to schedule your ads to run only during a specific period. Imagine the time and stress saved!

What benefits does this feature bring?

Time-saving: You won’t have to worry about manually activating or deactivating your campaigns.

Greater control: You can plan and automate the launch of ads on specific events without having to be constantly on top of them.

For example, if you have a Mother’s Day campaign, you can set it to start and end on the exact dates without having to make manual adjustments. With this tool, you can focus on other parts of your strategy while Meta does the heavy lifting for you.

Goodbye to the learning phase in scaled campaigns

Until now, one of the biggest challenges of scaling campaigns was that increasing the budget would cause them to re-enter the learning phase, temporarily affecting their performance. This is now over. Meta ads updates have improved this process and ensure that high-performing campaigns will not return to that learning phase.

What does this mean to you?

Once you identify a campaign that is performing well, you can increase the budget without fear of losing performance. This is especially useful for long-running campaigns or those you are looking to scale massively.

What should you do?

Monitor your results and make sure your additional budget is still optimizing conversions. This new update ensures that strong performance continues without interruptions or dips.

To learn more about how to scale a campaign properly, check out our article on how to improve lead quality when scaling campaigns in Google Ads.

And if you need a boost to measure your conversions effectively with the Facebook API. Don’t know what the API is? We’ll help you understand the Facebook API.

Changes in segmentation: important adjustments

As of July 15, 2024, Meta has removed the option to use exclusions in detailed targeting. This means you’ll now need to adjust your strategies to make sure your ads are still reaching the right audience without being able to exclude certain audiences as you did before.