What is WooCommerce and Its Feature
WooCommerce is a WordPress plugin designed for e-commerce that allows the creation of online stores. It is very common for all those companies that use WordPress to choose the WooCommerce plugin to create and manage their online store since it allows them to sell any product and service and offers a wide variety of payment methods.
How to Install it on WordPress
Installing the WooCommerce plugin on WordPress is very simple by following these steps:
- Download WooCommerce from the left menu of your WordPress dashboard under Plugins. There, you must click on Add New and search for WooCommerce, then click on Install Now > Activate.
- Once WooCommerce activation is complete, you will need to configure it as needed. To do this, go to WooCommerce > Help > Setup Wizard > Let’s Go.
- Then, in Page Setup, you can fill in all the data necessary to create the online store, starting with the page where the products will be displayed and ending with the page where the details and information about the purchase made are shown.
- It is important to include information that may be relevant to the user. For example, under Store Locale, you should consist of the country in which the store is located, as well as the currency it works with and the units of weight and size, which vary depending on the country; while under Payments, you should specify the accepted payment methods.
Installing and launching an online store from WooCommerce is very simple. Still, it must be done step by step and include all data that may be key and relevant to the customer.
Main features
WooCommerce offers all the features needed to create and manage an online store. This means that you can register products and services through this tool, as it allows you to create a fully customized catalogue. In addition, if a product or service is added later, it can be placed in the appropriate place. If there are similar products, they can be duplicated and modified to highlight the differences.
Another of WooCommerce’s features is that it allows you to include different payment methods, from the typical debit or credit card payment to Paypal or Bizum, to adapt to the customer’s preferences. It is even possible to add the option of recurring payments, which is very useful when what is offered is a monthly payment service or one that requires a subscription.
WooCommerce also allows you to reactivate an abandoned cart and monitor the purchase process of each customer to know, for example, if there is a problem or the moment in which they abandon their carts.
It is also worth noting that WooCommerce is an open-source tool, so it is fully customizable to maintain your brand identity and image. In addition, it allows you to connect your online store to Facebook, activate and deactivate promotions, and create reports to gain information about sales.
Benefits of using WooCommerce
Considering its features, using WooCommerce has numerous advantages and benefits. One of them, and also one of the main ones, is that it allows you to create and manage an online store from start to finish, making it an efficient tool, especially for those brands that already use WordPress as standard. In addition, it is easy to use and intuitive, so anyone who knows how to use WordPress can use WooCommerce without complications.
Another notable benefit is that by being within WordPress, the pages of each product are optimized for SEO, which helps positioning in search engines. This means that you can achieve greater visibility and have a greater reach.
On top of all this, it is a free plug-in, although you need to have your domain and a server.
