Guide: How to Make a Successful Video Podcast in 2024

The podcast is better with video. According to a survey conducted by MarketingCharts, users of practically all age groups prefer to consume podcasts in video format.

The important thing in video podcasts is still the audio, but it is accompanied by the video of the content recording itself, archive videos, or both.

This combined format has two significant advantages: more excellent monetization opportunities and more possibilities to reach the audience.

Suppose you’re already convinced to embark on the adventure of creating a video podcast. In that case, we want to guide you by showing you the steps from scratch in this article. In addition, we will advise you on what a good marketing strategy should be in this area.

1. Why do you want to launch a video podcast?

You already have the desire to create a podcast. But before taking action, you must reflect on why you want to make a podcast and the goal you want to achieve.

This will help you better target your plan and guide you in the following steps. Ultimately, what you decide in that phase will be your base map on which to base the rest of the steps.

If you skip this point, your podcast strategy will not have a fixed direction. Let’s say it would be like trying to get to a point in an unknown city without maps:

• It will take you longer to get there.
• You will make more mistakes.
• You may even end up getting lost.

One of the reasons for creating your podcast could be that you have seen little or no offers on a topic that is in demand. And, in that sense, your goal would be to be a pioneer in that niche.

2. Define theme, format and periodicity

Now that you know your starting point and objective, you can begin the next step in making a video podcast: defining different aspects.

First, you must define the theme. It’s not enough to just want to talk about a specific niche, you must be more specific and make clear what aspects you want to touch on in that sector.

For example, if your podcast is about sport, you must define what sport and aspects of the sport you will cover: motivation, sports psychology, interviews with elite athletes, interviews with coaches… Be careful; you don’t have to opt only for one, but you must know that niche video podcasts are better received by the public.

When we at Cyberclick started making a podcast, we were clear that it would be about marketing. But marketing is a vast world. Therefore, we tried to define our niche. Creating the video podcast marketing responses. The objective is for other professionals to learn about success stories and strategies that work.

In this process of defining the theme of your podcast, it is also recommended that you do a market study to know if your idea already exists and to inspire you. Don’t be discouraged if something is similar to what you had thought; consider differentiating yourself.

Next, you must choose where to record, whether people will appear on screen, whether to use stock footage and how often to record.

3. Ensure the technical aspects of your video podcast

The time has come to discuss everything related to the technical team: microphone, camera, lighting, recording, and editing software. If you don’t have these materials, it will be time to buy them. But don’t worry—you don’t have to do it alone; you can delegate these tasks to a professional. However, the budget needed for your video podcast will increase.

Suppose you don’t want or can’t invest so much in these materials. In that case, the reality is that with a computer with a camera and microphone, you can start modestly.

Another alternative is to rent a space in a podcast recording studio with all the necessary equipment to produce this type of content. Some spaces even offer editing services.

4. Create a content plan

Step four in the guide to making a video podcast involves organizing all the monthly content. 

However, you can also plan it by week.

This content plan must include the following:

• The day of recording the content and publication.
• What is the theme?
• What is the script?
• Who will be in charge of the different tasks
• Where are you going to distribute it?
• Through what channels are you going to spread it.
• What performance metrics are to be analyzed.

5. Take care of post-production

If you choose to be responsible for post-production, that is, editing and improving audio and image, we would like to recommend some of the best programs for this:

1. Wondershare Filmora: Now equipped with AI features, it features various templates and visual resources. Its software adapts perfectly to any device so you can edit seamlessly from your computer, mobile phone, or tablet.
2. Adobe Premier Pro: This tool is one of the professional ones on the market. You can try it for 7 days for free and then purchase its package for US$37.99 per month.
3. Final Cut Pro is Apple’s video editing tool and is also considered one of the most professional software of this type. However, the most damaging thing is its price, which usually varies but is around $320. Of course, it is a one-time payment, so paying that amount only once will give you lifetime access to the entire tool. However, due to its high price, we recommend you be very clear about which editor you want.
4. Movavi Video Editor is a very easy-to-use editor and perfect for beginners. We recommend this option if you have little experience in this area but want to get started.

6. Define what your distribution strategy is going to be

A distribution strategy focuses on establishing which channels will be used to broadcast your video podcast. Today, there are many possibilities in this regard, so you must choose one or more, taking into account factors such as:

• Which platform does your target audience usually consume the most?
• How much you can earn on each platform.
• Usability of the video podcast platform.
• Where your competition usually is.

YouTube, Podimo, Spotify and Audible are just a few. However, you don’t have to choose just one, as it is more common to distribute it on different platforms.

In our case, since we already had a previous channel on YouTube, we decided to opt for it to launch our video podcast, as well as Spotify, iVoox and Apple Podcast.

The same thing happens with our other podcast, “Inspirational Mondays,” which has a different theme than the previous one. Here, marketing experts advise the audience on approaching their personal and work lives.