HubSpot is one of the most complete CRMs on the market. It encompasses many marketing, sales, and customer service functions in the same tool, thus standing out from its competitors. In addition, it is a very intuitive platform that requires different training to use ideally.
Despite all these advantages, for many companies, HubSpot does not have to be the best option, either due to price or because so many functions are not needed, among other things.
Therefore, in this article, we want to show you the most interesting alternatives to HubSpot that can best fit your needs without sacrificing the quality that HubSpot offers. Let’s start!
Alternative to HubSpot for an integrated marketing and sales CRM
Salesforce
Salesforce is the CRM that resembles HubSpot, so it is one of the most exciting alternatives.
Like this, Salesforce offers a host of marketing and sales functionalities. However, unlike HubSpot, which focuses more on providing inbound marketing tools, Salesforce is more geared towards sales automation.
This difference causes the user interface and how prices are set in each tool to vary.
For many, the Salesforce interface allows for more customization, but it is also more complicated. However, if your priorities are to create sales reports and forecasts, Salesforce will be your best ally.
Alternatives to HubSpot for a sales-focused CRM
Pipedrive
The main difference between Pipedrive and HubSpot is that the former specializes in developing functions to support the sales team, while the latter focuses more on tools to grow the business.
On the other hand, Pipedrive can do almost everything its competitor does, but with lower efficiency. Its actual value is in its various reports, panels, and analyses.
Another exciting aspect is that Pipedrive is much more affordable.
Zendesk
Zendesk’s interface is very intuitive and very similar to that of its competitor. The customer service they provide and the prices of their different packages are also very similar. In both cases, we can even find a free package with limited functionalities, which we recommend you use first if you have doubts about purchasing the tool.
Regarding its differences, Zendesk does not offer functionalities to monitor the digital marketing results of your different channels, nor the option to create landing pages or blogs.
However, Zendesk includes self-service tools in all of its packages, unlike its competitor, which only includes them in two packages.
Finally, Zendesk is more focused on medium and large companies.
Insightly
Insightly is aimed at small companies that need to develop sound management of their collaborators, contacts, suppliers and the entire company. At the same time, its competitor focuses more on sales automation.
Both tools are very similar regarding contact management, platform security, and resource library. However, the main difference is in their functionalities. HubSpot has more tools, while Insightly focuses on sales, project organization, and management tools. That’s why Insightly is cheaper and better for small businesses.
Regarding several integrations, usability, and efficiency when managing contacts, HubSpot wins.
Alternatives to HubSpot to automate marketing
Pardot
If you already use Salesforce in your company, I would recommend Pardot. They are in the same group, and the interface will be more familiar. If not, your competitor objectively has better usability.
Regarding functionality, Pardot is much more focused on email automation tools, although it has many others. However, in some cases, companies may fall short.
On the other hand, if you are most interested in having tools to perfect customer attraction, Pardot would not be the best option. However, I recommend using it if you work with many contacts, as it is better for the price.
But without a doubt, Pardot’s most significant handicap is that it does not have an integrated CRM.
Marketo
Marketo is a marketing automation tool that stands out above all for being adaptable and intuitive. But, without a doubt, what it is better than its competitor is in terms of the analysis and metrics it offers, which allow you to understand the evolution of your campaigns in more depth.
On the other hand, it does not integrate with as many platforms as HubSpot. It is not a good option for small or startup businesses.
Zoho
Zoho is another great alternative to HubSpot. It also allows clients to carry out quite complete integrations, has a basic range of functionalities, and can import files, lists, and clients.
However, its library of resources for learning how to use the tool is less powerful than its competitors. It is not as intuitive and visually appealing. Finally, HubSpot’s features are more robust and well-rounded.
However, its most significant competitive factor is, without a doubt, the price. Zoho is very interesting as a project management platform, but its affordable price earns it points and has made it a better option for small businesses.
Alternative to HubSpot for your email marketing
Mailchimp
If email is an essential part of your marketing strategy, this may interest you. Like its competitor, Mailchimp allows you to create attractive and effective emails without needing design knowledge, automate sending, and receive exciting metrics about their performance. Plus, both are great tools for creating landing pages.
But what makes Mailchimp one of the best alternatives to HubSpot is its simplicity, since it does not contain as many features as HubSpot. It even has fewer functionalities for email marketing, but it may be enough for your company. Additionally, Mailchimp doesn’t have as many customization options. All of this, of course, makes it a cheaper option, and it also has a free plan with limited features.
Alternatives to HubSpot for content management
WordPress
The main difference between HubSpot and WordPress is that the former works in packages, and you can purchase the one that interests you the most, depending on the functionalities it offers, while WordPress works with plugins. These computer complements serve to include functionalities, elements or features to the platform and your website and may be free or paid.
Without a doubt, HubSpot stands out for its web analytics tools, which allow you to know everything that happens on your page. WordPress, for its part, only offers fundamental analytics. You should install the Google Analytics widget if you want something more in-depth.
The price is another difference, with WordPress being cheaper and more enjoyable for small businesses or freelancers.
Joomla
Joomla is a famous content management system and WordPress’s main competitor. They differ mainly because Joomla requires computer knowledge, while WordPress does not.
Compared to HubSpot, Joomla is less intuitive and has an older design. Furthermore, security is not its strong point, and users have to worry partly about it, unlike its competitors.
Most importantly, Joomla is a CMS, and its competitor is a CMS and CRM. Therefore, we recommend Joomla if you are only interested in the content management part. In this case, you should examine what is more interesting, such as Joomla or WordPress.
They do not differ in the resource library since, in both cases, we find a large amount of information so that users know how to move around the tool.