Call Extension with QR a New Feature in Google Ads

Is 2024 the year that will change everything in Google Ads? It is not news that this year will be loaded with new updates. 

It is 100% necessary to immerse ourselves and be aware of the news and trends that will set the course of our campaigns. That is why today we bring you what appears to be a new update, in this case, something new has been leaked regarding the call extension with QR. 

Call Extensions

Call extensions are a resource for adding a phone number to your ads. These types of extensions help us encourage user calls to these businesses.

Benefits

• Increased conversions.
• CTR increase.
• Greater visibility of our ads.
• Interaction with the ad itself.
• Greater ease when contacting.

Tips

It is important to consider a series of aspects that can help us get the most out of call extensions.

• Have a team to manage calls. It is important to have a couple of salespeople who can manage calls, even more so if they are generated with a certain volume.
• Have an automatic response. If the user cannot respond, they can easily leave their request.
• Adjust the display of the call extension based on the company’s schedule. For example, it is not convenient for this call extension to be displayed on Saturdays, for instance, if the company is closed on weekends.

New incorporation: Call extension with QR

As has been leaked in recent months, Google is adding a new update to the call extension, in this case, showing a QR code right next to the phone number (that is, the call extension itself).

This option will be available for search ads on desktop devices, as the QR code on mobile devices would not make sense. 

The objective is for the user to scan this QR code with their mobile phone, allowing them to call instantly and intuitively. The code will help the user get in touch without typing the number.

Apparently, Google will be in charge of automatically creating the code itself and making it appear automatically next to the normal call extension. It will only appear in those ads where the call resource is added.

Advantages

• We will be able to track cross-device conversions more exhaustively.
• It will help us increase the volume of call conversions without having to click on the ad itself.
• Increase in customer satisfaction based on usability.
• It will reduce “erroneous” calls due to mistakes when writing the phone number on the mobile. Since it will be done automatically.

Call extensions generally work quite well on mobile devices. But, in the desktop version, calls plummet because the process is not so “automatic”, which is why many users abandon without calling. 

This call extension + QR code update will help us reverse this situation on desktop devices. Making this process more comfortable and intuitive for the user.

Also Read: What is Remarketing in Google Ads