Is 2024 the year that will change everything in Google Ads? It is not news that this year will be loaded with new updates.
It is 100% necessary to immerse ourselves and be aware of the news and trends that will set the course of our campaigns. That is why today we bring you what appears to be a new update, in this case, something new has been leaked regarding the call extension with QR.
Call extensions are a resource for adding a phone number to your ads. These types of extensions help us encourage user calls to these businesses.
Benefits
Tips
It is important to consider a series of aspects that can help us get the most out of call extensions.
As has been leaked in recent months, Google is adding a new update to the call extension, in this case, showing a QR code right next to the phone number (that is, the call extension itself).
This option will be available for search ads on desktop devices, as the QR code on mobile devices would not make sense.
The objective is for the user to scan this QR code with their mobile phone, allowing them to call instantly and intuitively. The code will help the user get in touch without typing the number.
Apparently, Google will be in charge of automatically creating the code itself and making it appear automatically next to the normal call extension. It will only appear in those ads where the call resource is added.
Advantages
Call extensions generally work quite well on mobile devices. But, in the desktop version, calls plummet because the process is not so “automatic”, which is why many users abandon without calling.
This call extension + QR code update will help us reverse this situation on desktop devices. Making this process more comfortable and intuitive for the user.
Also Read: What is Remarketing in Google Ads
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