All businesses need to be present on the internet. The health crisis demonstrated it. Many have been able to continue their activity and have even discovered new opportunities to grow. Above all, small and medium-sized companies have found an ally in the digital environment to resist the impact of the health crisis. And the reason is none other than the change in consumer habits.
The emergence of new channels has changed the pace of organizations. But how can we successfully work with the new relationship model between brands and consumers?
This is a vital issue considering that there are 27 million users between 17 and 70 years old who have a profile on digital platforms. In order to maintain relevance in this new conversation, companies must be transparent that it is no longer enough to launch a product to sell it, but that a new relationship with the consumer must be established.
How do we decipher the current communication codes to continue reaching our consumers? According to Good Rebels experts, there are 5 keys that we should not lose sight of:
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