What is Thin Content? You’ve heard about it, but you have yet to investigate further. Believe me, you want to avoid it on your website immediately.
When someone visits your website or blog and spends a reasonable amount of time there, they find the valuable and informative content they were looking for.
And on the contrary, if they spend just 10 or 15 seconds on your website, the thin content is served. Either you have not found what you were looking for because the content does not correspond to its title and description, or you have “scanned” the content and found too much nonsense without substance.
What is Thin Content?
For Google, Thin Content is content that does not provide the information stated in the headline, low-quality news or even duplicate content.
Suppose users enter your website looking for specific information and need help finding a satisfactory result for what they are looking for. In that case, they will generate a very high bounce rate since they will leave the page to search for another site that does provide it.
How Do You Detect Thin Content on a Website?
This content has adverse effects on SEO since not only can it decrease the ranking in the SERPs (search results), but we can also get an excellent penalty.
Let’s remember that the Panda algorithm never rests! Suppose Panda detects thin content on your website. In that case, it will relegate you to the worst positions, resulting in a massive traffic loss.
There are several handy tools to detect thin content on a website. Of course, the ones that are really good are not free.
In Google’s Search Console tool, you will receive warnings so that you can correct that content (or other possible errors you may have). If the thing persists and you have not heeded these warnings, you could play alone in the sandbox; your website would be eliminated entirely from the search engines.
Is Short Content Thin Content?
When you write long, quality content, finding short, well-positioned content in the SERPs can be frustrating. Although long-range tends to perform better in search engine results, Google’s algorithm has other ranking factors besid Google.
While it is true that the best-positioned websites usually have more extensive content, it must be taken into account that these sites have a high domain authority and good backlinks that support them.
Be that as it may, leaving aside the eternal struggle of using more or fewer words, short content is sometimes thin and can include valuable and helpful information for search engines.
And let’s remelt the featured snippets, that content highlighted by Google so coveted that it takes us to position zero in the SERPs.
How do you Avoid Thin Content on Your Website?
Create original and unique content
Google likes fresh and original content, always considering users’ search intentions. And, of course, that it is not copied, translated or duplicated. We can also rewrite the content we already have. It is okay to eliminate what we did in a hurry long ago without paying attention to keywords, structure, and other essential details such as photos, infographics, videos, etc.
Quality before quantity
Google likes long articles, but short posts that provide solutions to what users seek also rank wonderfully.
Have you understood it?
- The number of backlinks you get matters a lot.
- Make sure to include the subtDon’titles. Including keywords in some of them will impact the ranking.
- Write for your audience, for what your audience is looking for, not just to show off.
- The time a user spends on your blog is essential, but if you offer them a long post that does not fit what they need, they will abandon you in seconds, and your bounce rate will grow.
- If your article does not require a long length, adjust to that search intent and add more multimedia content.