The world of artificial intelligence and machine learning is expanding, and marketers must pay attention. AI is being implemented in almost every industry to improve business processes, and the data surrounding this technology is staggering.
To help you better understand the latest advances in AI, we’ve compiled a list of interesting AI statistics to consider before using it for your company’s strategy.
Interesting Artificial Intelligence Statistics
To understand the importance of AI, you have to look at it from a broad perspective. Here are some statistics on the global artificial intelligence market and which companies prioritize this technology.
- The artificial intelligence market is nearly $ 100 billion and is expected to grow twenty-fold by 2030 to almost $2 trillion.
- Artificial intelligence is widely used for service operations and product and service development functions in the telecommunications and high-tech industries.
- The current AI market race is led by IBM, which has a more than 9% global market share.
- IBM is the leading active machine learning and AI patent company worldwide, with more than 5,500 patent families as of November 2020.
- Joining IBM in the global AI patent race are Microsoft and Samsung, each within IBM’s 500 patent families.
Artificial Intelligence adoption statistics
Companies are beginning to streamline processes through AI; look at the significant increase in implementation in recent years.
- Artificial intelligence experienced staggering growth in adoption rates from 2017 to 2018 and has leveled off significantly since 2019. It grew nearly 2.5x in 2022 compared to its adoption rate in 2017.
- In 2022, many companies are using AI to improve their hiring policies and needs, reduce the need for redundant hiring, and enable more efficient hiring methods.
Marketing Artificial Intelligence Statistics
Marketers are leveraging technology for their business strategy.
- In 2021, the market for artificial intelligence in marketing was estimated at $15.84 billion. The source projected the value would rise to more than $107.5 billion by 2028.
- More than 80% of industry experts integrate some form of artificial intelligence technology into their online marketing activities.
Statistics of the Chatbot with Artificial Intelligence
The customer service industry has changed with the introduction of AI chatbots. Whether used to improve customer service or auto-populate data for internal reports, this technology produces impressive statistics.
- The chatbot market is projected to reach around $1.25 billion by 2025, a significant increase from the market size in 2016, which stood at $190.8 million.
- 26 % of B2B marketers using chatbots in their marketing programs saw 10-20% more lead generation volume.
- A survey conducted in October 2022 found that 57% of B2B marketers used chatbots in their demand generation programs to understand their audience better.
- Another 55% said they did it to generate new leads.
- An additional 43% of marketers said chatbots helped educate prospects.
Attitudes Towards Artificial Intelligence Statistics
So how is artificial intelligence perceived by the average customer or prospect? Does the general public have reservations about the use of AI? These statistics can help you better understand the most common perceptions about it.
- In a 2023 survey, 48% of respondents said neither Photoshop nor generative artificial intelligence (AI) images of faces/people should be used in social media advertising.
- 25 % of respondents said both imaging programs were acceptable for advertising on social media.
- 45 % of responding consumers needed to understand how artificial intelligence (AI) and machine learning (ML) technologies work.
- 73 % of respondents said they believed AI and ML had the potential to impact customer experience (CX).
- 48 % of respondents said they would engage with AI more often if it made the customer experience with a brand more seamless, consistent, and convenient.
