Apple is determined to bet on technologies like virtual and augmented reality. Before the end of 2023, it is expected that the company will finally begin to market its first mixed reality glasses, with which it will begin to compete in the hardware field with companies like Meta.
According to ‘ The Information ‘, which has consulted people familiar with Apple’s plans, the apple firm is also working on the development of a viewer of this class that would be much more affordable for the average user, something which surely, will help the following great line of apple toys -the one that, over the years, could replace the iPhone– have a greater acceptance when the launch arrives.
It should be remembered that, according to analysts and leakers, everything indicates that Apple’s first viewer, which will have virtual reality and augmented reality features, will be overpriced, leaving it out of reach for a large part of the population. Specifically, the ‘gadget’ cost is expected to be between 2,000 and 3,000 dollars.
The price will be higher, considering the traditional cost difference between Apple devices marketed in the United States and outside the borders of the North American country.
This alternative model, which will be built with less expensive components, would have a price similar to what the company’s mobiles currently have, so it is expected that it will move between $800 and $ 1,600; Or, at least, that is what the American company is currently planning.
As we said, the ring resolution of the viewfinder, the autonomy or the chip that this version incorporates will be more modest than those of the most ambitious glasses.
According to ‘ Bloomberg ‘, Apple’s first viewer could be presented during the inaugural conference of the next event for software developers of the Apple firm, WWDC, traditionally held in June. This medium also recently pointed out that the economic version of the glasses could begin to be marketed between 2024 and 2025.
A model to compete with Meta
In principle, Apple planned to market its first glasses in 2023. In a couple of years, in 2025, it would be the turn of a much more discreet viewer, almost similar to standard glasses, which would exclusively incorporate augmented reality functionalities . . By the end of the decade, the brand would launch its first contact lenses of this type.
Suppose Apple’s plans come to fruition and the brand puts a more affordable viewer in stores by 2024. In that case, the company will have better cards to compete with Meta. This technology company is betting the strongest to democratize this type of technology.
This is expected to be vital in constructing that metaverse in which Zuckerberg has blind faith. It is also likely that companies such as Google or Microsoft will begin to compete with new and ambitious devices in the coming years.
Although Apple points out that the word metaverse is not convincing, in practice, everything indicates that the firm, directed by Tim Cook, pursues an objective similar to that of Meta: the democratization of solutions and viewers that allow the user to interact in a more immersive way with the Internet.
Even though, for the moment, the company owned by Mark Zuckerberg has only lost money in its bid to build the new virtual world, the big technology companies continue to be clear that the future, at least at a technological level and in terms of business, goes through there.