Digital Transformation Strategy
Digital transformation has been a critical development area for companies for over a decade. It is not something new, but the pandemic has driven the digitization of companies in 2021, with excellent results. As Vodafone Business points out, it has led to an increase in their turnover of between 10 and 15%.
The Government has launched the Digital Kit program, with an allocation of 3,067 million euros to continue promoting this digitization process in companies. In this sense, Kepler Data Tech points out the main reasons that should lead companies to adopt a digital transformation strategy.
Cost and Time Savings
The digitization of processes and their automation favors positive synergies between people and machines. The result is to reduce human dedication to repetitive tasks and dedicate this time to more creative tasks, in which the human being contributes his actual value.
It is known as augmented intelligence, technologies that enhance human capabilities rather than replace them. That’s why task automation will be a critical driving force for the modern digital enterprise.
In addition to this, adopting development environments in a pay-per-use model is one of the keys to reducing infrastructure and operation costs. At this point, the public cloud plays a vital role by facilitating solutions that allow us to be more efficient in the resources used.
Improved Governance of Information
Data is an increasingly relevant asset in companies. The use of new technologies in an appropriate, guided manner and within the framework of good Data Management practices allows greater traceability of the life of the data, which implies more excellent knowledge and control and, consequently, less risk of incidents, information gaps, and greater efficiency in the management and use of information.
Yield Analysis
Using management systems based on technological solutions allows teams to be managed more efficiently and focus on results, with KPIs that objectively measure performance. Something that also happens in industrial environments, data analysis improves the operability of the infrastructure.
For example, applying predictive maintenance techniques improves the early detection of incidents or avoids them, reducing downtime or more complex repairs.
Increasing the analytical capacity and knowledge of performance in real-time allows you to improve processes, make more accurate decisions and operate efficiently in changing scenarios.
Sales Increase
During these last years, new channels of interaction with the client have been created, which has led to the rise in the possibilities of selling.
The technology allows the creation of 360 customer identity systems to build anonymized identities that collect all these interactions through various channels, better segment campaigns, and improve the conversion rate. Thanks to digitization, 50.4% of companies increased their online sales during the pandemic.
Risk Reduction
In industrial environments, robotics is an emerging technology that reduces production times and human errors and even avoids endangering workers.
New Working Models
With telework or hybrid work already well established, it is necessary to have the same or equivalent tools to replicate everything we do in the office: communicate in real-time, schedule meetings, or work together on a document.
This was shown by the Gartner Digital Worker Experience Survey, in which almost 80% of workers use collaboration tools in their work, compared to just over half of workers who did so in 2019. This represents an increase of 44% since the start of the pandemic. Companies that have optimized their tools to be versatile in any work model have a clear advantage.
Improve the Customer Experience
Customer experience is one of the priorities in any end-customer business model, so much so that 53% of European companies say that customer experience tools were a high investment last year, according to the recent Software Business survey Technographics.
In this area, Big Data and Artificial Intelligence solutions have come to help, allowing us to better understand the characteristics and interests of users and even predict their behavior. Customer service is also improved, allowing 24/7 service without the need for permanent agents, thanks to artificial intelligence.
In this sense, Gartner points out that 70% of customer interactions will involve emerging technologies this year, such as instant messaging or chatbots.
Develop New Business Models
The use of social platforms and applications for different purposes would not have been viable 10 or 15 years ago, as there was no technology available at the level of telecommunications, processing, or simply not being as democratized as it is today.
The digital transformation of recent years has made it possible to generate new technological capabilities, define and implement new business models and make innovation another critical point.