Apple is launching its search engine to compete with Google. As per the latest reports, Apple is making a Google Search engine option.
The latest iOS 14 update had indicated at Apple’s search engine as the Cupertino-giant had presented its search results. Apart from this, Apple had also posted job opportunities on LinkedIn for search engineers.
As per a Financial Times report, Apple is very secretive about its internal projects but around two years ago, the company Google’s head of search, John Giannandrea. This is being considered as the opening point of the project.
Apple had also posted job openings for search engineers inviting them to “define and implement the architecture of Apple’s groundbreaking search technology.”
The report further shows that the marketing experts who are monitoring Applebot, Apple’s web crawler, have witnessed a lot of movement recently.
One of the specialists Suganthan Mohandasan told Financial Times that the Applebot has issued “a ridiculous number of times” on his clients’ websites in recent weeks. “When the crawl rate increases, that tells us they are trying to gather more information,” he stated.
It was seen that Apple in iOS 14 had sidelined Google for some of the search functions. “Queries made in the search window obtained by swiping right from the iPhone’s home screen—which Apple calls the “Today View”— show an Apple created list of search suggestions rather than Google results.
These results combine “autocomplete”-style suggestions created by Apple, pointing that it is learning from its 1bn users most common queries,” the FT report read.
Google was established more than 20 years ago, so it would not be simple for Apple to develop one in an element of a few years. Despite the means, the method will take time. Google pays Apple between $8 billion and 12 billion each year for its search engine contract.
Earlier this month, the US Justice Department listed a long-expected antitrust lawsuit against Google over its search dominance, asserting that Google “unlawfully maintained monopolies through anticompetitive and exclusionary practices in the search and search advertising markets.”
The Justice Department’s case is Google’s contracts with additional companies, which let the tech giant’s search engine to be accepted as the default option. Google pays billions of dollars each year to keep that default place.