The Digital Marketing funnel, which initially emerged as a tool for sales teams, and limited by little, was also being reserved for communication strategies.
A marketing funnel is a method intended to bring and transform customers or clients to your business. Knowing what this idea involves, and its importance is fundamental to invest your means better.
What is the marketing funnel?
The marketing funnel is a visualization for getting the method of converting leads into clients, as distinguished from a marketing and sales aspect.
The intention is that, like a funnel, marketers cast a wide net to take as many leads as possible, and then gently nurture considered customers through the purchasing determination, narrowing down these candidates in each step of the funnel.
Ideally, this marketing funnel would genuinely be a marketing cylinder, and all of your signs would turn into customers. Though this is not a certainty for businesses, it is part of a marketer’s job to turn as many leads into clients as potential, thus making the funnel more cylindrical.
The Digital Marketing funnel is a necessary model that describes the entire marketing journey of the personas, from the instant they know your brand until the time they convert customers.
This theory is widely used among salespeople but has also shifted a fundamental source for the success of marketing actions.
Marketing Funnel Strategy
The primary interest is precisely to make a better segmentation of your marketing actions, delivering content, ads, and other policies with messages that will be beneficial for your audiences throughout the customer’s journey.
As a result, lead generation work also grows more effective, producing more restrained leads to your sales team, getting the conversion challenge easier.
When the funnel is advanced correctly, you get nearer and nearer to the customers, always staying connected in their journey.
Also, the potency of your whole team leads to develop, once experts commit themselves to, for example, producing the right content at the appropriate time, without spending time and supplies on actions that aren’t effective.
Since the main advantage of digital advertising is the segmentation of your communication progress, you will be capable of talking to the right audience and, of course, offer the most relevant content for each stage.
Evolution of the Marketing Funnel
At the end of the 20th century, Elias St. Elmo Lewis designed a model highlighting the stages of a consumer’s relationship with a business. The “AIDA” model means that every purchase involves:
- Awareness
- Interest
- Desire
- Action
TOFU-MOFU-BOFU Strategy
The basics of the marketing funnel have waited for the equivalent since the 1900s. However, no particular model is entirely accepted by all companies. Some favour is keeping their model comfortable, using the “TOFU-MOFU-BOFU” strategy which leads to the top of the funnel, middle of the funnel, and bottom of the funnel as factors elements.
Others consider that continuing “loyalty” and “advocacy” steps to the funnel improve the marketing strategy. After all, businesses lose up to $1.6 trillion a year when customers leave them.
Planning a Digital Marketing funnel for your business is, since, fundamental to frequently develop specific actions and create an impact on your buyer persona.
With so many advantages of disseminating and developing your brand digitally, it’s essential to know and apply all the concepts needed to take advantage of the sources properly.
Presently that you know the value of this idea, and how to create a Digital Marketing funnel for your business.